You've patched up and fixed your website and it's buzzing along - it's doing OK - but what if could be doing AMAZINGLY!
Websites are changing - as the platforms they are viewed on evolve over time, so must the websites themselves. It feels like such an upheaval to be thinking about staritng the whole arduous process of building the website AGAIN, right? Well yea, it is hard work - but its your shop window, your portal to your customers.
There is a reason that the likes of Apple and Ralph Lauren refresh their stores on a regular basis, they are in such competitive markets that it's no longer good enough to simply build and run. In a digital age the world is much smaller, and we're all reaching out to a global market - how do you stand out?
The answer is, you don't sit still. Change is good, change should be embraced. Your website may be working 'OK' today but what about tomorrow? There are always new competitors waiting in the wings ready to do it better, faster, stronger and more spectacularly than you.
No one is safe; those true visionairies are the ones looking beyond the near future and understand that what's great today and perhaps even tomorrow will need to evolve.
Playing it safe makes you ultimately unsafe - where do you sit?